Build And Promote Your Blog Based On Your Blog Monetization Strategy
Posted in Anatomy of a Blog by DB
Yesterday I wrote a post asking if you are clear about your monetization strategies for your blog. If you haven’t read it please do read it before proceeding with this post.
The reason for my asking you to introspect and be clear on how you plan to make money from your blog is because all your efforts to optimize, popularize and monetize your blog depends on the category your blog falls into.
Let’s look at the first category in detail today. I plan to cover the other two tomorrow.
Make money indirectly from your blog
As a blogger your main aim is to use your blog to attract clients to the services and or products you offer. What should you focus on if you run this category of blog? Two main things really, Content and Search Engines. Let’s look at content first. Content is the backbone of your blog. You are building a flagship blog, a blog that is primarily meant to build your image. If you are to profit indirectly by landing related assignments you would need to have good solid domain related content on your blog. So if for example you are branding yourself to be a SEO expert you will need to come across as an expert in the field of Search Engine Optimization in your writing. Keep your thoughts and opinions focused and be on topic. The only acceptable reason to stray is if you working on some keyword and would like to include it in your content.
If you are starting a blog in this category, simply focus on writing good solid search engine optimized content right from the beginning. Once you have decent content in place your next step would be to popularize your blog. This is where most people make mistakes.
Think carefully, what is the user profile for your blog category? Obviously people with a need for the service you offer. Where do you find them? Why search engines ofcourse. The best kind of traffic is from pure organic visitors. An user searching on Google has a need and if your blog is optimized enough your blog will rank high enough to land targeted visitors to your website. Now it’s left to your blog’s tone, authority and content to convince him to sign up.
Your next source of targeted traffic would be from forums that are directly related to your domain. Obviously you will need to spend time on these forums and use your insightful posts to convert traffic into customers.
Your entire focus on building your blog traffic should be primarily towards these two avenues. Anything else is a bonus. What usually happens is bloggers get all caught up with social media, blog communities and what not and spend a significant amount of time in trying to get their post Dugg, StumbledUpon or sign up to every single blog community available. Do you really believe that bloggers (unless yours is a “How to Blog” blog) StumbleUpon and Digg users will ever sign up for your service. C’mon, what are the chances?
The other mistake most bloggers do is spending quite a bit of time commenting on other blogs. Now don’t get me wrong, I’m not against commenting. The only reason I would comment on a blog is to build link juice and network with a fellow blogger in the same domain. This would mean I have to pick the blog’s that I plan to comment on carefully. To get any kind of link juice I will have to find blog that have the “Do Follow” plugin installed and to network I will only look at related blog’s. The icing would be finding a related blog that has a “Do follow” comment policy.
As a blogger you main aim is to further your service or product offering. You will in all likelihood have quite a challenge finding time to juggle the two. This is why it is important that you remain focused and concentrate on what is required to build your business and blog. Optimize your blog for search engines and learn how to write search engine optimized content. (I must write a few articles on optimizing)
In the end optimizing your blog will only take you so far. To convert you need great content and you must be prepared to put in the time and the effort to do that. Once you have both, you brand will grow, so will your traffic, your subscribers and yes your bank balance too.
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April 2nd, 2008 at 10:57 pm
[...] far I’ve covered “Making Money Indirectly From Blogs” and the first sub category “Making money from Affiliates“ under “Making [...]