Is It The End of SEO?
Posted in SEO by DB
I’ve been reading many reports of late that talk about the SEO bubble and that we are looking at a lean period when many corporations will soon move SEO in house leading to a burst in the SEO bubble.
Somehow I don’t think this is going to happen any day soon. Yes, there is an explosion of wannabe SEO consultants and firms out there and yes everyone is targeting the same market but the big difference is in skill and results. While SEO to a certain degree is knowing all the basics of ranking and understanding the different algorithm hot points it is also about skill and the art of doing it. Which is why no two SEO’s with the same knowledge but with different implementation approaches will have the same results.
That said, there will be some consolidation. The plethora of search engine optimization consultants flooding the market either looking for clients or working on their own niches will soon dry up when they realize that they cannot compete on competitive terms or in competitive niches. The real issue with the flood of SEO consultants is the negative fallout of the failed campaigns that many many of the SEO firms are going to leave behind in their wake.
This is one of the prime reasons you have so many medium sized companies looking to move their SEO work in house. Do all the grunt work in house and look to a SEO consultant for strategic and specific advice. You will have more and more companies signing up for this model but if you are a SEO consultant with decent ranking capabilities, you have nothing to worry about.
For wannabe consultants getting into search engine optimization, my only advice is to be on top of things from a knowledge perspective and from a resource perspective as much as you can. You can learn by following me on the Busby SEO challenge or by reading more SEO related tips on this blog and my other SEO blog.
Every industry goes through a shake up, it is the law of the land. The weak or the pretentious get weeded out and leaves the field all the more ripe for easy pickings for those that are left standing. As an SEO and if you good at SEO, you should be working on a few niches yourself that will be equally profitable if not more compared to SEO Consulting work that you do on your clients behalf.
In my opinion, if you are not working on a niche of your own then you are not any good at SEO. If you cannot trust yourself to rank your own site then how can you help a client? Some food for thought!
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