SEO Techniques Vary With Situations. What Is Your Approach To SEO?
Posted in SEO, WebMaster by DB
I’ve been obsessed with Search Engine Optimization for a while now. I’ve been consciously trying to train myself to think like a search engine for pretty much everything that I do related to websites and website hosting. The amount of reading one must do and ofcourse filtering out the bad from the utter rubbish to imbibing the good is a time consuming process.
While reading definitely will help you understand and learn from the experiences of your peers, there is nothing more fulfilling than putting to test some of that knowledge and seeing the results for yourself. It is particularly fulfilling when you try out some of your own theories and they hit the bull’s eye. To learn and excel in SEO you have to be willing to learn and adapt. Remember search engines are constantly tweaking and changing their algorithm. What worked yesterday will not work today. General theories and statements that you read may have more to it than you think.
Let me take an example. Google and its PageRank are primarily driven by links. Please note that I said primarily. Yes there are other factors but let’s look at incoming links for now. Soon everybody started to acquire links and buying links led to the formation of a whole new market. Google soon enough reacted and forum after forums are filled with people wondering what hit them. Now you have TrustRank coming into play along with link history, the quality and relevancy of the links and much much more. Most of us understand this but can this be applied uniformly to every single situation.
Assume a situation where you are trying to rank highly in the SERP’s for a not so popular keyword. Infact there is no competition at all. In this case how will Google place your website if you went ahead and got about a hundred links all keyword targeted but not from relevant pages? How long can I rank high before I need to supplement those links with more? Do I need that highly relevant link or will a dozen keyword optimized Squidoo and HubPage links do?
I hope you see where I’m going with this. For every SEO nugget you read or theorize, you need to try it out and understand its impact across different situations. Every website, every keyword is different. It is these variables that make the life of an SEO interesting. I hope you see how important it is to have a practical understanding to confidently work on yours or your client’s website and take them to higher and more lucrative position on the SERP’s
One last thing, while it is good to experiment be practical as well. Anything too good to be true is usually is. Be wary from whom you learn from and whose advice you decide to follow. If possible try it on a website that you can afford to lose. If you offer SEO services then you must have an arsenal of sites that you can try out all your theories on. Trying it on a client’s site should never be thought of much less attempted.
Use your judgment wisely, anything you are not a 100% confident of can and will get you into trouble. Black and Grey hat techniques are simply not worth it, Do NOT I repeat Do NOT try and push the envelope and go all out for glory. If you do then be prepared to be dump the website or be banned.
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