Work On Long Tail Keywords to Drive Organic Traffic
Posted in Optimize And Monetize, SEO by DB
When was the last time you analyzed your website hosting traffic stats in detail? I’m not talking about constantly looking at your stats to see if there are new visitors, I’m talking about a more in depth analysis. How much of your traffic is driven by Search Engines? When did you last analyze the keywords that were used to find your website?
These keywords are a rich source of information. Recognize it and act upon it. This is free data at your fingertips that you can use to grow your blog content umbrella and use it to bring in more and more traffic to your website. This is particularly important if you are just starting out. As a new blog you ideally want to cast a wide net around your niche subject and go deep at the same time. The more you do this the more long tail keywords you will see showing up in your referrer stats.
This tactic is not new and is used by many successful bloggers in the blogosphere today. They did it in the beginning when they were starting out and they continue to do so. Make a concerted effort to look at your stats weekly and then make a list of topics that you can cover in more detail. Maybe there is a current hot topic in the market that you haven’t really covered in detail. Note it down and write a few follow up articles.
Remember if your blog is new then this tactic will help you land some good organic traffic. Realistically speaking the only traffic you can expect until your blog has built some trust in the search engine eyes are from long tail keywords. You will almost never get any traffic for your main keywords and for good reason. Your blog is new and you don’t have the authority to rank high. By fleshing out a topic you will bring into play all those long tail searches. Continue to do this and soon you will become an authority and before you know it you will soon starting pulling in more and more organic traffic.
I’ve been guilty in the past of ignoring my stats. My blog posts are more influenced by what I’m doing at the moment rather than a planned topic or series. One day I’m working on EC2 or with eBay, the next day I’m busy link building and dabbling in SEM. Of late I’ve started pulling in a lot of organic traffic (I’m thrilled by the way) and everyday I see some interesting facts and data on the keywords people use to find this website.
Let me give you an example. I recently posted about the Amazon EC2 framework and the launch of Elastic IP’s. Actually it was more of an update, nothing in depth and nothing planned. What has surprised me was the amount of traffic that particular post has pulled in and continues to do so to this day. This tells me that there are a lot of people that are looking for information about the Amazon’s EC2 framework. Don’t be surprised if you see a whole lot of posts about Amazon EC2 and S3 from me in the near future. 
The next time you are on a popular blog and of course assuming that the blogger is smart, you will notice how a particular topic is nearly beaten to death by the blogger. This is not because the blogger has nothing else to say, its just making sure that he has covered every single long tail keyword he possibly can and by doing so has increased his chances to be on that coveted first page on the SERP’s. Though pretty obvious many bloggers fail to see the potential of this approach. Use this tactic wisely and you will reap the rewards.
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