Research The Blog Before You Advertise On It
Posted in Anatomy of a Blog, Getting Your Feet Wet, How To by DB
At some point in your blog’s lifecycle you start to think about advertising. Getting the word out becomes important and one of the obvious ways of doing it is to advertise on blogs in the same or similar niche. Finding interesting but not so well known blogs to advertise on is not the problem, finding the right one with potential is the big challenge. The best case scenario is to find a blog that is on the rise and is accepting ads. Get in before it becomes expensive but that’s easier said than done.
Strangely many blogs provide little proof of the viewership numbers they claim to have and so it’s important that you do some research first. How do you go about doing this? I’m sure each one of you have your own ways of digging up dirt on a blog.
I’m currently in the same boat. I’m looking to find good upcoming blogs where I can buy advertising. When I come across an interesting blog I turn to either Going Up or Site Yogi to analyze and learn more about the blog. Going Up has a much better UI but sometimes the results are a little skewed. Both aggregate information from various sources and display it to you. Some of the things they collate and display are
- Ranking in Google, Technorati and Alexa
- The number of indexed pages across the major search engines.
- Backlinks in all the major search engines.
- Subscriber information from Feedburner and Bloglines.
- Social bookmarks from the big two D’s (Digg and Delicious) along with a few more.
This sure saves a lot of time. Just imagine doing this manually and for a number of sites. Go ahead and give them a try. If nothing else, you can keep tabs on the competition. Oh, one more thing, when you type in the domain name, try doing it twice, once with and once without the “www.” in front of the domain name. Some of the results vary and depends on how the blog in question was setup. Have fun and yeah, if you find a good one let me know.
cheers,
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March 20th, 2008 at 1:02 am
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